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Launching an online business is an exciting venture, but it can be daunting to know where to start when it comes to building an audience. Fortunately, there are several strategies you can implement to start growing your audience even before your business launches. Here are a few:

1. Develop a social media presence

Social media is a powerful tool for building an audience before your business launches. Start by identifying which platforms your target audience uses the most and then create accounts on those platforms. Share content that is relevant and engaging to your target audience to start building a following.

2. Build an email list

Email marketing is still a highly effective way to build an audience. Start by creating a lead magnet, such as a free guide or webinar, that provides value to your target audience in exchange for their email address. Then, use email marketing software to send regular newsletters and updates to your subscribers to keep them engaged.

3. Host webinars or live events

Hosting webinars or live events can be an effective way to build your audience and establish yourself as an expert in your industry. Create valuable content that addresses the pain points of your target audience, and then promote the event through social media and email marketing.

4. Collaborate with influencers

Influencer marketing can be an effective way to reach a larger audience. Identify influencers in your industry or niche and collaborate with them to promote your business. This could involve them sharing your content on social media, writing a blog post about your business, or featuring your products in their content.

5. Guest post on relevant blogs

Guest posting on relevant blogs can be an effective way to build your audience and establish yourself as an expert in your industry. Reach out to relevant blogs and offer to write a guest post on a topic that is relevant to their audience. Be sure to include a bio and link back to your website in your author bio to drive traffic back to your site.

In conclusion, building an audience before launching your online business can help ensure a successful launch and long-term growth. By implementing strategies such as developing a social media presence, building an email list, hosting webinars or live events, collaborating with influencers, and guest posting on relevant blogs, you can start building your audience and establishing your business as a trusted authority in your industry.